I have been writing a great deal lately about how Facebook can be a crucial part of your restaurant marketing plan. I released my ebooks last month explaining how to use Facebook to market your restaurant and take advantage of the new Facebook timeline. As I was telling a friend about this project, he told [...]
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Five Questions To Ask About Your Restaurant’s Website
tagged bad restaurant websites, cheap restaurant website, David Hayden, does my restaurant need a website, flash, free restaurant website, graphics, hospitality formula, how to build a restaurant website, Kansas City, Missouri, restaurant website design, restaurant website designers, restaurant websites, why are restaurant websites so bad, wordpress Let’s face it, your restaurant’s website is probably [...]
A New Study Sheds Light On Groupons
Tagged are groupons good for restaurants, are groupons good marketing for restaurants, Customer Response to Restaurant Daily Deals, Daily Deal, Dholakia, groupon, Kimes, marketing, profitable, Restaurant, Sheryl E. Kimes, Utpal M. DholakiaThe “daily deal” wave took the restaurant industry by storm. It became prominent so quickly that most of the information restaurant owners had to [...]
How Are You Using Twitter?
Recently, one of my favorite local restaurants had their Twitter account hacked. For the first couple of tweets and direct messages, I let them know. I posted on their Facebook wall after the third tweet went out to their followers. After days of this I noticed that other local foodies and bloggers were commenting on [...]
What Restaurant Owners Should Know About Groupons (Part Two)
Yesterday, in part one, I discussed some of the factors you should consider prior to the launch of your Groupon offer. These were all items that needed to be addressed in advance of the promotion in order to make sure you were prepared for the onslaught of new guests in the first week. If part [...]
What Restaurant Owners Should Know About Groupons (Part One)
As part of Groupon week on The Hospitality Formula Network, The Manager’s Office will address how to successfully execute a Groupon promotion. The focus of this article is not to discuss whether or not you should execute a Groupon promotion. That post is coming soon. Instead, this two part installment will deal with how to [...]
Implementing a Core Values Marketing Plan
In a previous post, I discussed the benefits of implementing Core Value Marketing as part of a successful growth strategy. This type of program creates a bond with your potential guests while providing tremendous opportunities for free publicity. Most importantly, it allows you to provide much needed support to organizations in your community that need [...]
Core Value Marketing
For years now restaurants have been instructed that marketing through social networks is the wave of the future. A second dot.com boom has surfaced with companies promising closer ties to consumers for restaurant owners. Social networking does provide a tremendous opportunity to restaurants that commit to successfully managing their online presence. The reason why this [...]
Marketing With Blogs
The blogosphere is a confusing place to most people. When I started my first blog most people assumed it was nothing more than an online diary. Various people came to me with random topics and products to discuss that had nothing to do with the topic of my blog. To the uninitiated reader, blogs are [...]
Marketing With Facebook
Social networking is not a new concept. People have always passed along their recommendations and opinions to friends and acquaintances on any number of topics. What is new is the scope and frequency at which these opinions can be shared. Facebook and a number of other sites allow people to not only share the opinions, [...]
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About The Author
David Hayden was born and raised in Kansas City, Missouri. He took his first serving job in 1996. Since that time, he has worked for over a dozen different restaurant companies. He has held both hourly and salaried positions at independent and corporate restaurants. He has waited on over 100,000 guests and trained hundreds of servers. He has been named "Best Server in Kansas City" the last three years by the local weekly paper.