Do You Want to be a Reality TV Star?

Late last week, I received an email from Jennie Berger at Lusid Media.  She is casting for a new restaurant reality show.  After a few emails back and forth, I decided to help her spread the word about this project.  Maybe one of you might be exactly who she is looking for.  Here are some details for anyone looking to be the next Gordon Ramsay.

“We’re seeking a “Restaurant Expert” with the personality and savvy of Gordon Ramsay meets the cool appearance of Billy the Exterminator!  Someone with a BIG personality who has expertise in food safety & restaurant management, isn’t afraid to kick some butt and of course, would like to be part of a TV show with a major cable TV network. I am sure there are people who read your blog who would fit this profile.

Premise of the Show: Our “Expert” will give tough love to struggling restaurants in order to help them improve. Think Kitchen/Restaurant Boot Camp.”

She provided the following additional details in a followup email:

“Let me explain to you exactly what we’re looking for (and not looking for). We’re NOT looking for someone who is likeable. We’re looking for loud. Big and strong personality. Even obnoxious. You don’t even have to look good, but looking different or unique is a plus.  You certainly need to know your stuff when it comes to restaurant management and food safety, and you have to be able to kick some butt, put people in their place.  We’re NOT looking for a white collar professional who is good at teaching classes on how to manage a restaurant, running a corporation, increasing revenue (although someone that understands this would be fine) and keeping the kitchen clean.  We’re looking for Gordon Ramsay meets Billy the Exterminator who is going to come out swinging. Hollering. Bitching and moaning is ok, too.  Of course, there will be a happy ending to every episode, where we make everything wrong, right.

What we need from you (and every other person who submits) is a short video.  No longer than 5 minutes. Video doesn’t have to be professionally produced or complicated. Just something that shows you in action.

The video should highlight the following:

Kicking butt in the kitchen (even your own kitchen).

Again, think Gordon Ramsay (“Kitchen Nightmares”) meets Billy the Exterminator.

Show us your BIG personality, your LOUD personality.

You’re not afraid to swing the bat and tell it like it is.

Let’s hear some professional lingo with regards to restaurant terminology-show us you know your stuff.

“What the HELL is going on in here” and/or “what were you THINKING” are some good lines to include when speaking to the staff.”

Sounds like an interesting premise to me.  If anyone is interested in submitting an audition tape, here are the details:

“Please email your video via to, or send me a link to a website or upload a link to YouTube.

If you prefer to mail us a DVD please send it to:

Lusid Media

Attn: Restaurant Expert

130 W. Jackson Avenue

Suite 105

Knoxville, TN 37902”

There you have it.  Do you have what it takes to be the next Chef Ramsay?  Get out there and make a tape.  I hope to see one of you on TV soon.  Just remember your buddy Dave who told you about the opportunity when you become a celebrity.

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About David Hayden

David Hayden is a restaurant marketing and training consultant based in Kansas City, MO. He writes a series of 9 blogs collectively known as The Hospitality Formula Network and is the author of "Tips2: Tips For Improving Your Tips" and "Building Your Brand With Facebook"

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