Tag Archives | aspirational

Independent vs Corporate Restaurant Priorities

This morning I read an article regarding the rising costs of food and how restaurants will respond.  In the article former server Charles Ferruzza finds a pair of local restaurant owners who say they will refuse to raise prices to compensate for the increase in costs.  The owners discuss absorbing the costs themselves or reducing […]

Read full story Comments { 2 }

Aspirational Dining in a Recession

(Note: In the previous post I defined the growing market segment of “aspirational dining” restaurants.  This is valuable background to this post and merits a read.) What sets the “aspirational dining” market segment apart was their creation of the perception that their food cost more because it was worth more.  This perception is what made […]

Read full story Comments { 2 }