Tag Archives | groupon

A New Study Sheds Light On Groupons

Tagged are groupons good for restaurants, are groupons good marketing for restaurants, Customer Response to Restaurant Daily Deals, Daily Deal, Dholakia, groupon, Kimes, marketing, profitable, Restaurant, Sheryl E. Kimes, Utpal M. DholakiaThe “daily deal” wave took the restaurant industry by storm.  It became prominent so quickly that most of the information restaurant owners had to […]

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What Restaurant Owners Should Know About Groupons (Part One)

As part of Groupon week on The Hospitality Formula Network, The Manager’s Office will address how to successfully execute a Groupon promotion.  The focus of this article is not to discuss whether or not you should execute a Groupon promotion.  That post is coming soon.  Instead, this two part installment will deal with how to […]

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Core Value Marketing

For years now restaurants have been instructed that marketing through social networks is the wave of the future.  A second dot.com boom has surfaced with companies promising closer ties to consumers for restaurant owners.  Social networking does provide a tremendous opportunity to restaurants that commit to successfully managing their online presence.  The reason why this […]

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Restaurant Industry Insider 2/27/2011

This week, I was fortunate to have a great conversation with the General Manager of one of the premier restaurants in my city.  During our conversation, the topic of online reviews came up.  She mentioned how much the negative reviews bother her.  This confused me because I had spent hours reading these same reviews and […]

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