Tagged are groupons good for restaurants, are groupons good marketing for restaurants, Customer Response to Restaurant Daily Deals, Daily Deal, Dholakia, groupon, Kimes, marketing, profitable, Restaurant, Sheryl E. Kimes, Utpal M. DholakiaThe “daily deal” wave took the restaurant industry by storm. It became prominent so quickly that most of the information restaurant owners had to […]
Tag Archives | marketing
The Manager’s Office joined The Hospitality Formula Network as the smallest blog. I had tried to avoid discussing issues related to management on tipsfortips. To the extent that I did discuss them the posts were designed to provide greater understanding of how restaurants worked to servers and foodies. After I started the site, I realized […]
Yesterday, in part one, I discussed some of the factors you should consider prior to the launch of your Groupon offer. These were all items that needed to be addressed in advance of the promotion in order to make sure you were prepared for the onslaught of new guests in the first week. If part […]
As part of Groupon week on The Hospitality Formula Network, The Manager’s Office will address how to successfully execute a Groupon promotion. The focus of this article is not to discuss whether or not you should execute a Groupon promotion. That post is coming soon. Instead, this two part installment will deal with how to […]
In a previous post, I discussed the benefits of implementing Core Value Marketing as part of a successful growth strategy. This type of program creates a bond with your potential guests while providing tremendous opportunities for free publicity. Most importantly, it allows you to provide much needed support to organizations in your community that need […]
For years now restaurants have been instructed that marketing through social networks is the wave of the future. A second dot.com boom has surfaced with companies promising closer ties to consumers for restaurant owners. Social networking does provide a tremendous opportunity to restaurants that commit to successfully managing their online presence. The reason why this […]
Social networking is not a new concept. People have always passed along their recommendations and opinions to friends and acquaintances on any number of topics. What is new is the scope and frequency at which these opinions can be shared. Facebook and a number of other sites allow people to not only share the opinions, […]
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About The Author
David Hayden was born and raised in Kansas City, Missouri. He took his first serving job in 1996. Since that time, he has worked for over a dozen different restaurant companies. He has held both hourly and salaried positions at independent and corporate restaurants. He has waited on over 100,000 guests and trained hundreds of servers. He has been named "Best Server in Kansas City" the last three years by the local weekly paper.